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"Starfish is an affordable web design and web development company based in Manila Philippines."
"We make cost-effective and affordable websites for clients (SMEs) around the world. We develop e-commerce website, corporate web design, and business web design. We specialize in Search Engine Optimization, blog design and web application development."
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Mar
18
2011
Manage Your Own Website Web design is a complex process that carries many thought and work. Still, sometime it carries a mistake that is hard to define and also figure it out, but it cost much to the owner. In this article web developers of Starfish will discuss some common mistakes that generally happen during a web design.
Fail to design SEO friendly site: The aim of every web designer and developer is to design a SEO friendly site. In trying to give a better look they load the page with heavy files and graphics which is off-course not at all SEO friendly. Rest of the work is done by the content. Due to bad analysis of the website, analyst sometime ends in searching bad keywords. The best keywords are those which have less competition but a good volume of search. An analyst should always target balanced keywords.
An unreadable text: An online article is meant for a widespread audience that is hard to target. They have different taste and thought. So, the safest way is to use the best and most common format that is well accepted and easy to read. All web files should consist of titles, subheads, if possible bulleted content where ever necessary, short paragraph and most important inverted pyramid structure.
Font size: The articles on a website should have a fixed font style and font size. You can also give reader zoom in and zoom out options, if possible.
Page Title: Always prefer giving a user and SEO friendly title. What is the need of the article posted on the website if it has not a good volume of search? The page title is the main tool to attract visitors from search listings.
PDF Files On Website: In general a user hate to download PDF file and read it especially when he is browsing. The reason is that standard browser command doesn't work here. So a sweet suggestion to all web designers Philippines and developers is to avoid using PDF file if it isn't very necessary. It is an undifferentiated blob of content hard to navigate.
Avoid pop-up, pop-under and out-of-banner ads: If a user clicks the pop up, it will take the user to the advertiser's website, potentially making him forget about the original content site to begin with. This creates a conflict for some sites that actually want their own information to be read or viewed. So, the increased effectiveness of pop up ads can actually make this type of advertising less desirable for the site.
Believe in Consistency: It is one of the usability principles so avoid changing the design of the website. Don't mistaken with the text, text should always be updated and proofread but design should not be.
The more your site will fulfill users' expectations they will feel more in control and the more they will be dedicated to the website. Hence, you will gain popularity. -
Mar
16
2011
Top 13 Social Media Ranking Factors for SEO Total visibility across all social media shows that your content is important to all people and not just a result of a large special offer for Facebook/Twitter users. How Sociable is a simple way of giving yourself a rating here.
Depending on who you speak to, search engine optimization (SEO) is either largely influenced or not at all influenced by social media. I’m sure everyone has their own opinions, case studies, and sites that show greater or lesser correlations between their social media engagement levels and their natural search results.
If you were to carry out an investigation into whether social media was a big influencing factor, which metrics would you want to monitor in order to base your insights on more empirical data?
Here’s a list of 13 ranking factors below. Feel free to use these and any others you can get your grubby SEO mitts on!
1. Number of Followers (Twitter)
Any references to your target keywords in the title of the video will help ensure that any authority passed will be relevant to a specific theme. Keywords should also be in the tags and or transcript where possible.
You’ll need your own corporate Twitter feed, which brings its own problems around brand protection and also the potential for dealing with customer service enquiries, but the more followers you have, the more authoritative your Twitter persona and the more value will be associated with your URL (assuming you have remembered to link to it).
2. Quality of Followers (Twitter)
The best followers are the ones with their own communities of followers. The more high value people who follow you, and retweet your stuff, the better.
3. Relevance of Followers (Twitter)
It’s one thing getting followed and retweeted by Stephen Fry with over a million followers, but it’s also important to get the same response from accounts that are more specific to your industry. Someone with “fashion” in their description who retweets your “20 percent off the new spring collection” offer is equally valuable.
4. Number of Retweets (Twitter)
Most likely as a ratio of tweets to retweets — the more your content is reproduced by others the more authoritative it is. Obviously the more followers you have, the more likely you are to be retweeted. However, it isn’t just about retweeting other people’s content or dishing out promotions. It’s about engaging in conversation with people in the industry.
5. Number of Fans (Facebook)
You’ll need to create your own corporate profile on Facebook, which brings the same potential banana skins as a corporate Twitter feed, only multiplied numerous times due to the sheer level of engagement of people on Facebook. However, if you decide to engage with customers and potential customers on Facebook, the total number of likes your page receives will add value to your URL.
6. Number of Comments (Facebook)
A large number of likes, but little engagement, is a sure sign of someone gaming the system. People will tend to like you if you talk to them. Successful Facebook pages include a lot of content written by other people.
7. Number of Views (YouTube)
An obvious one, but any content you upload to YouTube should link to your site in the description, and the more times it is viewed, the more value will be attributed to your video.
8. User Comments (YouTube)
YouTube is also about engaging with other You Tubers and commenting on popular videos. The more you comment, the more link juice is passed back to your profile.
9. References from Independent Profiles (YouTube)
Using YouTube can bring in some really good authority if done brilliantly — if your link from your video passes some value, imagine how much more value would be passed if you could get other people to parody your work and include links to you from their profiles. The prime example remains the Cadbury’s Gorilla, but there are lots of interesting mini-campaigns trying to leverage the above.
10. Title of Video (YouTube)
Any references to your target keywords in the title of the video will help ensure that any authority passed will be relevant to a specific theme. Keywords should also be in the tags and or transcript where possible.
11. Percent of Likes vs. Dislikes (YouTube)
Easy one. The more liked your content is, the more authoritative it is.
12. Positive vs. Negative Brand Mentions (All Social Media)
Use a tool like Radian6, or a free tool, and ensure that you have significantly more positive brand mentions than negative. It won’t be 100 percent accurate as these things don’t pick up on sarcasm. But Google has already made investment in this area in 2011, so it’s well worth monitoring.
13. Number of Social Mentions (All Potential Media)
Total visibility across all social media shows that your content is important to all people and not just a result of a large special offer for Facebook/Twitter users. How Sociable is a simple way of giving yourself a rating here.
