Clients
DESTINY DIAMONDS
(launch website)Destiny Diamonds is a jewellery company that specializes in custom made jewellery and Black Diamonds. Having an avenue to showcase products to local and international clients was a big concern of Destiny Diamonds, that led the company to call for a website.
Planning
Destiny Diamonds needed us to take 100's of photo's so that we could discover the best way to show black diamonds, which are, due to the color, very hard to show in detail.
Development and Design
New ideas kept coming and coming, which meant that the website had to be built several times before it was perfect. Normally, this would be prohibitively expensive, however due to the Starfish's modular technology, this was possible.
If you dont get it right first time, try and try again!
Key Strategy
The whole idea was to create a buzz around town. People would see a friend with a diamond ring and then ask about it. With the website, there was now a way to get people to see the other designs and pass on the information to friends in the same high circles.
Even the website itself, became a talking point!
