Clients
MIDA TRADE
(launch website)Mida Trade is a full-service seafood trading company. Mida Trade offers so many services, that they needed a website for clients to fully understand the value of their services. Most importantly, Mida Trade wanted to portray their true corporate identity through the website – a hard core fish company!
Planning
As with all our projects, Starfish put in a lot of upfront investment into getting to know the client to see if the relationship would work and if we could in fact help them improve their business processes.
After 3 meetings, we explained what we understood of their brand and showed a suitable strategy for their company, and they signed up. By that point we felt we knew the fish industry and Mida inside-out!
Design and Development
Mida had 10s of 1000's of photos they had collected over the decades in business. A big part of our business is helping the client with content.
Mida are fish-specialists and have a unique brand and way of getting the best fish. How do you describe such technical information to the layman without confusing them or putting them to sleep? By Creative User experience, thats how.
Key Strategy
These guys work hard and provide a special wonderful service that is very hard to describe in one or two sentences. Our strategy was to provoke a range of feelings through our designs, rather than trying to get technical.
