What is a Strategic Website?

Simply put, a strategic website is one that gives long term benefit to your company. There is a plan and a reason behind the website.

Commonly, websites are thought of as an online reflection of the company they are representing. When people build websites, they think about all the aspects that a company has and they put it on the website. The history, the directors' qualifications, the reason why they are in business and so on.

On the other hand, with a strategic website, you only put up content that serves a purpose. You question what people want to know and what they need to know so that, ultimately, your bottom line improves.