For users to enjoy the experience of viewing your website or using our software, we have to make it as easy for them as possible. Information architecture helps our designs feel intuitive to use.Strangely enough, not a skill most agencies possess
Agencies and freelancers alike don’t usually grasp its importance. All Starfish employees, not just our designers, have to understand basic information architecture. You could say we live and breathe information architecture.It gives our sites that clean look you love
Clean looking websites follow certain basic aesthetic principles. In fact there are 22 design principles in our guide book. Certain of these principles such as navigation design have their roots in information architecture.The bigger the website, the more information architecture is needed
We’re able to build complex software and large websites quickly and with confidence. Careful planning and application of information architecture give us the edge over our competitors.